“Valley Water,” the producer of Elano Water, sponsored the “Back to Joy” celebration held at the Ahl Masr Inclusion Center for Burn Survivors, affiliated with the Ahl Masr Foundation for Development.
The initiative aimed to support the inclusion of child burn survivors and provide psychological and social support through a day of recreational activities. It also contributed to economic empowerment programs for survivors and their families, while providing children with school supplies and backpacks as they returned to school.
The event reflects a broader approach to supporting burn survivors beyond medical treatment, with a focus on rehabilitation, social inclusion, education, and family support. It also highlights the role of private-sector partnerships in helping specialized institutions extend the impact of their programs.
Elano Backs Long-Term Support for Burn Survivors
Dr. Heba El Sewedy, Founder and Chairwoman of the Board of Trustees of Ahl Masr Foundation and Ahl Masr Burn Hospital, said Elano’s support for the “Back to Joy” celebration highlights the importance of private-sector participation in supporting burn survivors and programs focused on their inclusion and rehabilitation.
She stressed the importance of having sustainable partners that contribute to the mission of Ahl Masr Foundation and Hospital and support its programs dedicated to burn survivors.
El Sewedy added that burn injuries are not only a health challenge, but also have wide-ranging social and psychological consequences that can affect different aspects of survivors’ lives and those of their families.
She noted that supporting survivors and helping them reintegrate into society is therefore a shared responsibility that requires continued cooperation between medical institutions, civil society organizations, families, and private-sector partners.
Burn Injuries Carry Social and Psychological Impact
El Sewedy explained that the effects of burns may continue long after the immediate medical treatment ends, particularly when survivors face psychological pressure, social isolation, or difficulty returning to school and everyday activities.
This makes rehabilitation and social inclusion an important part of the recovery process, especially for children, who may need support to rebuild confidence and resume their educational and social lives.
Programs that combine medical care with psychological, social, and educational support can help survivors navigate the different stages of recovery and reduce the long-term impact of their injuries.
Burn Prevention Awareness Remains Essential
El Sewedy also emphasized the importance of raising awareness about burn prevention, particularly among children.
She warned of the dangers associated with exposure to boiling water and other hot liquids at home, stressing the need to keep children away from kitchens, hot-water sources, tea, and boiling liquids.
Preventive awareness is particularly important in domestic settings, where many burn risks are linked to everyday activities and can be reduced through greater caution and simple safety measures.
El Sewedy said that increasing awareness among parents and caregivers can help reduce the risk of accidents and improve the speed and quality of response when injuries occur.
Running Water for 20 Minutes Is a Key First-Aid Measure
El Sewedy said that a rapid and appropriate response to burn injuries plays a key role in reducing complications.
She noted that the affected area should immediately be placed under running water for 20 minutes, describing this as one of the most important first-aid measures that can help reduce the severity of the injury.
She added that burn victims may lose significant amounts of body fluids, which requires prompt medical intervention and appropriate fluid replacement under professional medical supervision.
According to El Sewedy, increasing public awareness of first aid and burn prevention can play an important role in saving lives and limiting the long-term effects of burn injuries.
Valley Water Supports Child Burn Survivors
Dr. Ahmed Eliwa, Chief Executive Officer of “Valley Water,” said the company’s participation in the celebration stems from its belief in the importance of supporting the inclusion of child burn survivors.
He added that the company also supports Ahl Masr Hospital’s vision of creating an environment that helps survivors regain their normal lives and reintegrate into society.
Eliwa said the collaboration is designed to support child burn survivors while also contributing to economic empowerment programs for survivors and their families.
The initiative also includes psychological and social support aimed at helping survivors overcome the effects of their injuries and begin a new chapter in their lives.
Elano Seeks Sustainable Social Impact
Eliwa said the company’s participation is intended to create a sustainable impact rather than provide short-term support limited to a single event.
He noted Elano’s commitment to supporting children and burn survivors and backing Ahl Masr Hospital’s efforts in treatment, rehabilitation, and social inclusion.
This approach reflects a wider shift in corporate social responsibility toward initiatives that seek measurable and lasting outcomes, particularly in areas where medical treatment needs to be supported by long-term social and economic interventions.
Sustainable partnerships can help specialized organizations maintain programs over longer periods and reach a larger number of beneficiaries.
Economic Empowerment Forms Part of the Support Model
The collaboration also includes support for economic empowerment programs for burn survivors and their families.
Such programs are intended to help families improve their ability to cope with the financial and social pressures that may follow serious burn injuries.
Economic empowerment can complement medical and psychological rehabilitation by helping survivors and their families regain greater stability and independence.
This makes it an important part of a broader support model that extends beyond the hospital and into everyday life.
School Supplies Support Children’s Return to Education
Maha Abu Saa, Head of Corporate Communications, Social Responsibility, and Sustainability at “Valley Water,” said Elano’s participation in the “Back to Joy” celebration reflects the company’s commitment to supporting child burn survivors throughout the different stages of treatment and inclusion.
She noted that the initiative included providing children with school backpacks and supplies as the new academic year begins.
Abu Saa said the support is intended to help ease the financial burden on the children’s families and support their return to school in a normal way.
She added that returning to education can contribute to a stronger sense of stability and belonging, helping children continue their academic and social lives with greater confidence.
Back-to-School Support Helps Reintegration
Returning to school can represent an important step in the social reintegration of child burn survivors, as it helps them resume routines and reconnect with peers.
Educational support can also reduce some of the pressure facing families, particularly when they are already dealing with the medical, psychological, and financial consequences of burn injuries.
By combining recreational activities with school supplies and social support, the “Back to Joy” initiative seeks to address several aspects of the children’s return to normal life at the same time.
This integrated approach can help create a more supportive environment for children as they move from treatment and rehabilitation back into their communities.
Elano Plans to Build on the Partnership
Abu Saa said Elano aims to build on the collaboration in the coming period through sustainable initiatives that support rehabilitation, inclusion, and economic empowerment programs for burn survivors and their families.
She stressed the importance of partnerships that deliver direct and sustainable social impact.
The company’s approach is based on supporting programs that address the different needs of survivors and their families, from treatment and rehabilitation to education, social reintegration, and economic support.
By working with a specialized institution such as Ahl Masr Foundation and Hospital, Elano is seeking to contribute to an integrated model that combines medical expertise with long-term social support.
Partnerships Strengthen Burn-Survivor Support
The “Back to Joy” celebration demonstrates how cooperation between the private sector and specialized social and medical institutions can help expand the scope of support available to burn survivors.
The initiative brings together recreational activities, school support, social inclusion, psychological assistance, and economic empowerment within one framework.
This model reflects the understanding that recovery from burn injuries can require more than medical treatment alone.
Long-term rehabilitation, family support, awareness, and community inclusion are also essential elements in helping survivors rebuild their lives and participate fully in society.